RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd. in Japan and a leading manufacturer of high performance tires for cars, trucks, SUVs and crossovers, will end its Formula Drift driving program as well as its support within the Champ Off Road Racing series.
“As many companies reassess their overall strategies to better handle potential constraints, Falken has decided to move its resources in different directions,” stated a company representative. “We’re placing a sharper focus on the launch of a number of new products and will transfer marketing assets to ensure their successful introduction and subsequent roll-out to both our retail partners and consumers.
“We have appreciated the years of working alongside the folks at these sanctioning bodies, as well as the amazing drivers and team members who have represented the Falken brand for so many years,” the company representative added. “The results of both drifting and Champ off-roading have helped strengthen the reputation of our tires, our company and the friendships we have built along the way.”
