Given the recent tragic events in our world with natural disasters, we have all found ourselves emotionally torn from the results and have in one way or another expressed a desire to help those affected. Therefore, we desire to increase our philanthropic involvement by leveraging the strong automotive and motorsport influence of Formula Drift; the drivers & team, the team & series sponsors, and the dedicated fans. How this will take place is Formula Drift will host an online auction beginning October 8, 2017 at 12:01am and ending October 15, 2017 at 11:59pm, the evening of the iconic final round and event of Formula Drift Irwindale