JOB LISTING, NOS District Marketing Manager


NOS Energy, District marketing manager


Energy DMM’s bring NOS/Energy marketing muscle to geographies defined as “must-win” or are key to meeting brand objectives. The role is designed to tie energy brand and automotive energy brand message to local consumer contact points in a relevant and authentic way via programming, media and events. The individual is responsible for filtering and exploiting in-market opportunities for NOS/Energy that deliver against the brand sampling and reach brand goals. As NOS/Energy is a brand built in youth automotive culture, the individual should possess an in-depth understanding and appreciation of all things automotive.

Key responsibilities include, but are not limited to:

+ Procure, plan and utilize local sampling opportunities and events authentic to NOS/Energy; Identify new points of sales/opportunities for Energy Brands
+ Bring to life National NOS/Energy Programs in-market and maximizing sampling opportunities
+ Identify/build relationships with key local automotive influencers, communities and culture to build brand profile and relevancy leveraging latest technology and media (social/digital)
+ Assess and negotiate local media opportunities (track signage, etc.)
+ Manage contracted agencies and staff to ensure effective program execution
+ Manage/track and report regional budgets vs. goals and KPIs (T&E spend, # of samples, etc.)
o Work with bottler system to establish efficiencies and keep them abreast of all Energy marketing activity

Core Competencies:
+ Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
+ Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
+ Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others’ energy to consistently deliver results that meet or exceed expectations.
+ Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
+ Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
+ Lives the Values: Demonstrates the values of The Coca-Cola Company and the Active Lifestyle Brands BU through words, actions, and by example; fosters an environment that reflects the values of the company.

Knowledge and skills:

· Strong Interpersonal skills and ability to influence key automotive groups including tuner culture icons.

· Strong background in automobiles and/or automotive sports/culture including NASCAR, HIN, Drift, Tuner, Auto Shows.

· Experience in agency management including setting direction, guiding execution of programs, and budget management.

· Marketing property/program customization: ability to customize, communicate and apply a marketing program or property based on the specific needs of a particular region, country or customer.

· Brand positioning: knowledge of specific brand positioning and brand architecture of the company’s brands.

· Marketing property/programs: ability to recommend an appropriate property or program to enhance the brand positioning and equity and to grow volume.

· Property/program identification: ability to identify meaningful and relevant programs/properties that will have the most impact on specific target audiences.

· Resourcefulness to improvise and adapt to deal with daily adversity via creative problem solving.

· Ability to interact with and build value-based relationships with local communities.

· Ability to use creative problem solving.

· Ability to conduct a cost/benefit analysis to prioritize and choose the most impactful activities

· Leadership

· Adaptability

· Collaboration

Education: Must have a high school diploma. Bachelor’s degree or equivalent work experience preferred in marketing/advertising or related field.

§ Related work experience: Minimum of 3 years relevant experience in events, promotions, media, consumer products marketing or community marketing, and/or automotive industry.

Other requirements: Microsoft Word, Powerpoint and Excel skills.

Active Lifestyle Brands (ALB), an independent business unit of Coca-Cola North America headquartered outside of New York City, offers consumers great-tasting hydration and refreshment for every occasion. The ALB portfolio includes: vitaminwater®, vitaminwaterzero™, smartwater®, POWERADE®, POWERADE ZERO®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. For more information about any of the Active Lifestyle Brands visit,, or

In order for candidates to be considered for this role they must submit their resumes at The requisition number for this position is 16904.

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