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IMG AND FORMULA DRIFT FORM STRATEGIC ALLIANCE
Las Vegas, NV, November 1, 2006 – IMG, the world’s leading sports, entertainment and media company, and Formula Drift, Inc., the first and only sanctioned and recognized North American professional drifting championship series, have formed an exclusive global partnership. IMG will work closely with Formula Drift across all areas of its business, including licensing, interactive, event development and television representation.
“Formula D is already the category leader and we believe there is tremendous potential to further grow and expand the Formula D Tour for the drivers, teams, spectators and sponsors,” commented Jay Ogden, IMG Senior Vice President and Managing Director, Events and Federations.
“To partner with IMG – the company that works with the biggest names in sports - is another giant step for Formula Drift and an incredible step in the expansion of our sport,” said Ryan Sage, Formula Drift Co-Founder and EVP of Marketing. “With IMG’s global marketing media and licensing resources, they are uniquely qualified to help us build this exciting sport.”
Drifting is a high-skill extreme motorsport where drivers slide their cars sideways at high speeds through a marked course. In 2003 the Formula Drift organization was created to bring the sport to American audiences; this year its Formula D championship series featured more than 50 professional drivers competing in seven events across the country.
About IMG
IMG is the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,500 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.
IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, European football, rugby, cricket, motorsports, coaching, Olympic sports and action sports. In addition, IMG Academies are the world's largest and most advanced, state-of-the-art, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year.
IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP) and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband and mobile expertise, transforming how audiences access and interact with content.
IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage.
More information about IMG is available at www.imgworld.com.
Las Vegas, NV, November 1, 2006 – IMG, the world’s leading sports, entertainment and media company, and Formula Drift, Inc., the first and only sanctioned and recognized North American professional drifting championship series, have formed an exclusive global partnership. IMG will work closely with Formula Drift across all areas of its business, including licensing, interactive, event development and television representation.
“Formula D is already the category leader and we believe there is tremendous potential to further grow and expand the Formula D Tour for the drivers, teams, spectators and sponsors,” commented Jay Ogden, IMG Senior Vice President and Managing Director, Events and Federations.
“To partner with IMG – the company that works with the biggest names in sports - is another giant step for Formula Drift and an incredible step in the expansion of our sport,” said Ryan Sage, Formula Drift Co-Founder and EVP of Marketing. “With IMG’s global marketing media and licensing resources, they are uniquely qualified to help us build this exciting sport.”
Drifting is a high-skill extreme motorsport where drivers slide their cars sideways at high speeds through a marked course. In 2003 the Formula Drift organization was created to bring the sport to American audiences; this year its Formula D championship series featured more than 50 professional drivers competing in seven events across the country.
About IMG
IMG is the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,500 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.
IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, European football, rugby, cricket, motorsports, coaching, Olympic sports and action sports. In addition, IMG Academies are the world's largest and most advanced, state-of-the-art, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year.
IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP) and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband and mobile expertise, transforming how audiences access and interact with content.
IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage.
More information about IMG is available at www.imgworld.com.
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