Prodrift launch Road Safety Awareness Campaign at Round 4, Tipperary

[EverythingDrift]

On July 29th at Championship Round 4, Rosegreen, Irish Drifting Series (Prodrift IRL) will launch their Prodrift Road Safety Awareness Campaign. With Road Safety Partners, Bridgestone Ireland, Prodrift will introduce and communicate their Road Safety Slogan "Catch our Drift? Safety First" across events, media communications, television broadcasts and competitor endorsements.


Prodrift events will now feature high profile circuit branding and event signage displaying the new road safety slogan and Irelands top drift competitors will endorse this message through televised messages. The "Catch Our Drift?" slogan will also be seen on Prodrift advertisements, vehicles, websites, exhibition stands and promotional literature.


Karl O’Sullivan, head of sales and marketing for the Prodrift Series, " Road safety has always been a priority for our organisation. We understand that our audience is largely made up of young motorists who are deemed high-risk road users. With this in mind we are looking forward to introducing this campaign and with the support of Bridgestone Tyres we are confident that our events and activities will now act as an ideal platform to communicate a strong road safety message to our young audiences"...

Read the full Press Release at Prodrift launch Road Safety Awareness Campaign at Round 4, Tipperary

[Slapshotnerd]

I think it's good to see that this is being preached around the world. I remember when the R.A.S.R. organization was formed in drag racing. It may not have been the most successful project, but preaching the "safe and legal" word can't be emphasized enough.