Originally posted by MonkeySlide
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Sadly, I've heard of more than one "drift" driver who may be losing their ride next year despite good results because they weren't as 'sponsor-friendly' as some of the other motorsport-raised drivers. Let's face it - drifting has big money involved now, and those big money sponsors want their name to be mentioned every time the driver is in front of a camera. The drivers who aren't keeping their sponsors happy may be left looking for new sponsors in the off season instead of focusing on their driving.
Watching the old G4 TV episodes on DVD really re-inforces this. You can't get an interview with Rhys without him plugging Pontiac, Yokohama (at the time), etc. But other drivers never mentioned their big sponsors a single time through the year. As the sport evolves and gets more 'money' infused to it, I think you'll see more 'motorsport' drivers crossing over and fewer 'drift' drivers who have spent years buying used tires, paying for entry fees to local events, and 'earning street cred'.
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