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Formula DRIFT Announces SPEED Programming Block
LONG BEACH, Calif. – May 12, 2008 – Drifting, the fastest-growing motorsport, will slide into millions of households as Formula DRIFT announces a comprehensive and exclusive race programming schedule with SPEED TV. The 2008 Formula DRIFT Championship Series will air on SPEED beginning on Sunday, October 26 and continue through December 21, 2008.
The eight-stop Formula DRIFT Championship Series and World Championship programs will air over nine Sundays during the 4 PM (EST) / 1 PM (PST) time slot. Sunday, November 30 will be a “bye” on the air schedule. Each episode will showcase one Round of the Championship Series beginning October 26 with Round 1 – “The Streets of Long Beach” and continue all the way through the National Championships and into the final episode showcasing the inaugural Formula DRIFT World Championships. Each episode will re-air during the week immediately following the initial broadcast.
“SPEED is the innovator of the 24-hour motorsports network. We are excited to be joining the likes of other world class motorsports to be aired on SPEED,” said Jim Liaw, president and co-founder of Formula DRIFT. “We have worked off-season to find a home to host our TV programming on a consistent, marketable schedule, and SPEED has given us that.”
The Formula DRIFT Pro Championship Series will be shot in HiDef and will focus on all the race action, on and off the track. Check your local listings or visit the Formula DRIFT website at www.formuladrift.com for more information.
ABOUT SPEED
SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority, which re-launched in new widescreen format on Feb. 6.
ABOUT FORMULA DRIFT
Entering its fifth season, Formula DRIFT is recognized as the North American professional drifting championship series. Established on the streets of Japan, drifting has involved into a worldwide competitive sport that challenges each racer's driving ability and vehicle control. Formula DRIFT provides a forum for North American professionals to demonstrate their skills against the world's top drifters. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life. For a race schedule and ticket information, visit: www.formuladrift.com.
LONG BEACH, Calif. – May 12, 2008 – Drifting, the fastest-growing motorsport, will slide into millions of households as Formula DRIFT announces a comprehensive and exclusive race programming schedule with SPEED TV. The 2008 Formula DRIFT Championship Series will air on SPEED beginning on Sunday, October 26 and continue through December 21, 2008.
The eight-stop Formula DRIFT Championship Series and World Championship programs will air over nine Sundays during the 4 PM (EST) / 1 PM (PST) time slot. Sunday, November 30 will be a “bye” on the air schedule. Each episode will showcase one Round of the Championship Series beginning October 26 with Round 1 – “The Streets of Long Beach” and continue all the way through the National Championships and into the final episode showcasing the inaugural Formula DRIFT World Championships. Each episode will re-air during the week immediately following the initial broadcast.
“SPEED is the innovator of the 24-hour motorsports network. We are excited to be joining the likes of other world class motorsports to be aired on SPEED,” said Jim Liaw, president and co-founder of Formula DRIFT. “We have worked off-season to find a home to host our TV programming on a consistent, marketable schedule, and SPEED has given us that.”
The Formula DRIFT Pro Championship Series will be shot in HiDef and will focus on all the race action, on and off the track. Check your local listings or visit the Formula DRIFT website at www.formuladrift.com for more information.
ABOUT SPEED
SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority, which re-launched in new widescreen format on Feb. 6.
ABOUT FORMULA DRIFT
Entering its fifth season, Formula DRIFT is recognized as the North American professional drifting championship series. Established on the streets of Japan, drifting has involved into a worldwide competitive sport that challenges each racer's driving ability and vehicle control. Formula DRIFT provides a forum for North American professionals to demonstrate their skills against the world's top drifters. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life. For a race schedule and ticket information, visit: www.formuladrift.com.
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