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EA GAMES, Mad Mike + Matt Powers - TEAM NEED FOR SPEED

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  • EA GAMES, Mad Mike + Matt Powers - TEAM NEED FOR SPEED


    Drifters Mad Mike Whiddett, Matt Powers and
    GT Racer Patrick Soderlund to be Sponsored by Need for Speed

    REDWOOD CITY, Calif. – April 6, 2010 – From the hit videogame to the street, Need for Speed™ is the nerve center of gaming car culture. Electronic Arts Inc (NASDAQ: ERTS) today announced an entertainment program that brings together the top street, drift, GT racing, time attack cars and drivers. Dubbed ‘Team Need for Speed’, these individuals embody the spirit of the Need for Speed franchise – the adrenaline and rebelliousness of driving the world’s coolest cars. Together, this collective of racing influencers will carry the Need for Speed brand into a variety of events, films, competitions and more.

    Team Need for Speed consists of an all-star roster of drivers renowned for their skill on the track and passion for the automotive lifestyle including Vaughn Gittin Jr. (Drift/USA), Matt Powers (Drift/USA), Edward Sandström (GT Racing/Europe), Patrick Söderlund (GT Racing/Europe) and Mad Mike Whiddett (Drift/USA, New Zealand, Japan). Additional drivers will be announced in the future. The season kicks off this week as three of the Team Need for Speed drivers hit the track. On April 9, Mad Mike Whiddett and Matt Powers compete in the ‘Streets of Long Beach’ Formula D event and on April 10, Patrick Soderlund and teammate Edward Sandström will compete in the VLN Series’ Stunden-Rennen race at the Nurburgring Nordschleife in Germany.

    “Driving for Team Need for Speed is a great honor,” said Mad Mike Whiddett, Team Need for Speed driver and champion drifter. “I love the pure creativity and insane competition of drifting and partnering with Need for Speed is perfectly aligned with my personal and professional passions.”

    The Team Need for Speed program also features a 12-part film series about the Team Need for Speed drivers and their cars directed by renowned automotive filmmaker, Will Roegge. Need for Speed is also expanding its Formula D sponsorship with the Need for Speed Lounge where attendees can meet the drivers, Mad Mike Whiddett and Matt Powers, and play the latest Need for Speed games.

    Keith Munro, VP of Marketing for EA said, “Team Need for Speed launches an aggressive initiative designed to bring the core brand values of Need for Speed into the real world. By partnering with these tastemakers and by creating these specific programs, Need for Speed goes beyond the game into the real world of automotive lifestyle culture.”

    With over 100M units sold, Need for Speed is the best-selling racing game franchise in the world and is known for delivering unparalleled white-knuckle racing, creative customization and street style. Last fall EA published Need for Speed SHIFT, the highest rated Need for Speed game in years, featuring an intense first-person crash dynamic and a signature cockpit view that delivers a true driver’s experience. Need for Speed World is a massively multiplayer online action racing game that is currently in the beta process and will be available this summer on the PC.

    For more information on Team Need for Speed visit, become a fan at or follow us on Twitter at NeedforSpeed. Press can download assets at

    About Electronic Arts
    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

    EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" and “PSP” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

  • #2


    • #3
      I like the Mad Mike livery!

      I can't say anything nice about Mr. Powers livery, so I won't comment further.


      • #4
        i actually like matts car. it suits matts style with the leopard print/zebra mix. bit of edgyness mixed with rockstar. cant wait till friday


        • #5
          Like dead pirate said, it matches his personality.

          If only other teams could figure out how to get this balance.

          Illegal Leopard homes.

          Could use a little bit more Need for Speed in it, but maybe thats how much space the company paid for.

          Mikes car is sick as usual, best looking RX8 in the series by far.


          • #6
            OMG BLAZE1 AGREES WITH ME!!!!!!!

            can we be friends?

            seriously though...say hi to me at long beach please...preferably " name is blaze1. we agreed on stuff on"


            • #7
              We agree more then we disagree... so I think

              Will you be at any booths, i might say hi.

              Does anyone notice the lack of falken on RX8?

              I wonder if he will have a full sponsorship or just the drifter discount deal, same goes for Deano.


              • #8
                Dang my jaw just dropped. Matt's car is really nice. Good job Matt wish you the best of luck this weekend


                • #9
                  blaze. i will be more in the media spots than the pits. i might be in kyle mohans pits more than anyone else. just look for white dragon sunglasses and a huge camera case. thats most likely me. or just ask kyle. im sure he could point me out


                  • #10
                    It's great that this story is being picked up by websites like Kotaku and Jalopnik. First time in a while I haven't hated EA with a passion.