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Dai’s Subaru BRZ Design Livery Contest
Falken Tire will continue its strong relationship with Microsoft in anticipation of the launch of Forza Motorsport 5 by conducting a special design contest for its newest Formula Drift entry.
“Falken Tire is again reaching out to the Forza online community to ask people to create their own one-of-a-kind Falken livery for Team Falken’s new Subaru BRZ,” said Nick Fousekis, Falken director of motorsports marketing. “We are asking players to submit their Forza 5 Motorsport screenshot-based designs to Falken Tire’s Facebook page.”
The new Forza Motorsport 5 game is set to release on the new Xbox One. In anticipation of the Nov. 22 launch, Forza Motorsport 5 will be at the heart of a nine-week promotional effort Falken Tire has set in motion beginning in late November. The contest will encourage gamers and Falken Tire customers from around the world to submit their design for the new Subaru BRZ competition car to be driven by 2011 Formula D Champion Daijiro “Dai” Yoshihara for the 2014 drift season.
“The winning design will live on Dai’s Subaru BRZ for the entire season,” declared Jonathon Bradford, team Falken’s formula drift supervisor. “Being a part of this very important network of Forza Motorsport players is key to building awareness of our brand as well as the Formula Drift Championship. We suspect there’s a very strong crossover among fans and participants of both sports, and they’re also likely Falken customers.”
Working in conjunction with Turn 10 Studios, the contest will begin during the final week of November and run until the 31st of January 2014. Official Falken and Falken sponsor logos must be integrated into the submitted designs, with visibility from all corners of the car (quarter panels, and the center of front and rear bumpers). In addition, Falken’s 2014 partner sponsors’ logos must be included, which are: Discount Tire; Sam’s Autoland; BC; Sparco; SPD Metal Works; and Mobil 1.
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