Discount Tire joins the world of Nascar
The green flag drops and we are off to the races. Discount Tire has joined the adrenaline-pumping, speed-hungry, world-renowned sport of NASCAR. This marks the first time in company history that we have been involved with a race program of this magnitude.
Discount Tire is now the primary sponsor of a NASCAR Busch Series car and Chip Ganassi Racing driver development program, which includes 8 races during the 2004 season. Drivers for this series will be Jamie McMurray, Casey Mears and Reed Sorensen. Additionally, DTC is associate sponsor on all three Chip Ganassi Racing with Felix Sabates NEXTEL Cup Series entries.
The No. 41 Dodge, built specifically for Discount Tire, will make its NASCAR Busch Series debut on August 8th at Indianapolis Raceway Park, driven by Sorenson who is currently third in the ASA standings and a favorite for the series championship.
We believe that sponsorship in NASCAR, America's #1 spectator sport, will help build and promote the Discount Tire Brand, and we specifically chose the Chip Ganassi Racing driver development because of the similarities of that program and Discount Tire's ongoing efforts to develop our people.
Yea yea yea, its off topic....but its fun!
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